Our Approach

 

In deciding how to proceed with the Vision of the Trust we had to determine how we were going to approach the multitude of problems Africa faces every day. And so it was that we came up with some guiding principles. These include:

People

While a lot of work is being done all over the continent to ease the suffering of millions of people, until population control is a priority for all, the hope of ever eliminating the many problems our continent suffers from will be outstripped as more and more people are added to the problem. We believe family planning and education are critical to achieving this mind shift.
At the same time, many organisations focus on upliftment through modernisation, education and the like. While these are noble efforts we believe that without jobs, these drives are bound to fail. And so it is that we intend focusing heavily on job creation and key skills development.
We also intend focusing on basic needs. Food, shelter and healthcare are basic human rights and sadly, In Africa, are all too often found wanting.
Another focus of our drive is to support and help uplift rural communities as we believe that the source of many of the problems facing Africa lie in the challenges facing rural communities.

Places

Instead of the usual sole focus on the remote wild lands of Africa we intend to also focus on the urban environments and their immediate surroundings.
Areas of successful tourism operation are for the most part already protected by their position in the spotlight. It is the lesser known places of Africa that often need the greatest help.

We believe that diversity should remain one of the most treasured characteristics of this beautiful continent and intend helping preserve the incredible diversity found everywhere.

 

 

Animals

Again, a huge of amount of focus is already placed on the select few animals that generate the most interest. Our objective is to assist some of the lesser well know animals in dire need of help.
We intend getting involved in the breeding and relocation of species to their natural habitats to restore the former glory of the various regions of the continent.
In addition, we intend involving ourselves in anti-poaching and protection of those creatures that need it.